Building a Better Tomorrow: The Power of Sustainable Tourism Businesses for Local Communities

The Growing Importance of Sustainability in the Tourism Industry and Communities As the urgency of sustainability in the tourism industry becomes increasingly apparent, the “Less Tourism, More Life” movement in Spain highlights the pressing need for sustainable tourism practices. Similar challenges are surfacing in Scotland and other popular destinations, where communities face increasing visitor numbers, rising living costs, housing shortages, …

Six reasons you could outsource your tourism business’s social media.

Why Outsource Social Media for your Tourism Business In today’s digital era, social media marketing has become a vital tool for tourism businesses, whether you’re managing accommodations, attractions, or unique experiences. Social media lets you stay competitive, engage with your audience, showcase your offerings, provide updates, and attract new customers. However, managing social media effectively is just one of the …

Why do you need a Marketer who understands Tourism?

Why Choose a Tourism Marketing Consultant for Your Business Success Running a tourism business or community tourism enterprise comes with its own set of challenges. From creating an annual marketing plan to exploring the viability of new ideas, success often hinges on having the right expertise to guide your efforts. While any marketing agency can offer standard services, working with …

What came first, Tourism or Marketing?

Tourism and Marketing: A Career Rooted in Scotland Tourism came first for me. I began my journey in the Scottish tourism industry in 1991 while studying at Edinburgh University. During my summer breaks, I worked for the Scottish Tourist Board, answering calls from people eager to visit Scotland. This early experience laid the foundation for my deep knowledge of Scotland …

Four Reasons you need a business case for Planners for your new tourism accommodation

Why You Need a Business Case for Planning Permission for Tourism Accommodation Are you planning to set up new tourism accommodation and apply for planning permission? The process goes beyond submitting a simple application. A strong business plan is essential to demonstrate the value of your proposal and avoid rejection. By presenting how your business aligns with regional and …

“Learn, UnLearn, Relearn”

This is a quote from the futurist Alvin Toffler: “The illiterate of the future are not those who can’t read or write but those who cannot learn, unlearn, and relearn.” A good quote makes you think. Challenges you. Inspires you. Changes you. When you hire a plumber, you want to know they know what they are discussing. They can install …

Three Customer Experience Recommendations for Your Tourism Accommodation

It is hard running a tourism business and dealing with the day-to-day running and operation. Every month brings changes and challenges. This is also the case with customer expectations. So, in this blog, I thought it would be helpful to talk about three customer expectations and how you can easily accommodate them in your business. 1. Sustainability Research shows that …

Collaboration – the Power of Working Together

What’s new in Digital Marketing in 2025 ?

Pandemic, Storm and Floods – Gunsgreen House 2020-23

Client

Gunsgreen House Trust

Services

Digital Marketing

Revitalising Gunsgreen House: A Case Study in Tourism Marketing and Sustainability In 2019, I was appointed as a Trustee of Gunsgreen House in Eyemouth due to my expertise as a tourism marketing consultant. Gunsgreen House, an 18th-century merchant’s house designed by John Adam for the notorious smuggler John Nisbet, overlooks Eyemouth Harbour and is a cornerstone of the area’s tourism …

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Split, Splice – Crowdfunding for the Tim Stead Steading

A Tourism Management Plan for Harris

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