How I can help you

You may have an idea for a tourism business, plans to invest or an existing business that needs to perform better. Before committing time and money, you need to understand what is likely to work.

I help you assess the opportunity, make confident decisions and develop a practical plan.

Find out whether your idea can work

Is there enough demand? Who would your customers be, and what would they pay?

Through feasibility studies and market assessments, I help you understand the potential, competition and risks, so you can decide whether to move forward or adapt your plans.

Build a clear case for investment

If you’re developing accommodation, a visitor attraction or a community tourism project, you need to explain how it will work commercially.

I develop business plans and investment appraisals that bring together market evidence, pricing and financial projections to support your decisions and applications for funding or finance.

Improve the return from your business

If bookings are uneven or being busy isn’t translating into enough profit, it helps to look at your customers, offer and pricing together.

I help you identify who to target, give them a clear reason to choose you and develop pricing and marketing plans that support stronger performance across the year.

Decide what to do next

When there are several possible directions, choosing where to focus can be difficult.

I work with businesses, tourism organisations and community groups to assess opportunities and develop tourism strategies with clear priorities and practical next steps.

Experience you can draw on

I’m a Fellow Chartered Marketer with over 30 years’ tourism experience, with a particular focus on rural businesses, accommodation, visitor attractions and community projects.

Let’s talk about your business

What are you planning, and what do you need to work out? Get in touch to discuss how I can help.

Get in touch