Tourism Strategy and Business Planning

Tourism Strategy and Business Planning

Tourism projects don’t fail through lack of ambition.
They fail when the fundamentals aren’t clear.

I work with tourism businesses and project teams to make better decisions about what to develop, how to position it, and how to make it commercially work.

That includes feasibility studies, business planning, pricing and positioning based on how people actually plan and book, not how we hope they will.

Much of my work is in rural and community tourism, where projects need to be viable in practice as well as in principle.