Now’s the Time to Plan for Next Season Winter in Scotland is full of possibilities. More visitors are choosing the colder months for wellness escapes, peaceful landscapes, and authentic, local experiences — from wild walks and quiet beaches to cosy cafés, small museums, and community events. However, as much as winter brings opportunities, it also offers something equally valuable for …
The Challenge Guernsey’s visitor economy is vital for jobs, hospitality, transport and community pride. However, visitor numbers had been falling since 2019. With no independent tourism body, the island faced a funding gap for marketing, events and product development. Meanwhile, destinations across Europe, the UK, and beyond were successfully introducing visitor levies to reinvest in their tourism offerings. The question …
One Woman. 500 Wild Swims. A Love Letter to Scotland. “Natural water has always held the magical power to cure.” Roger Deakin It began, as all the best adventures do, with a bold declaration. Standing on Bosta Beach in Lewis 2022, zipped into a wetsuit and shivering slightly with nerves and excitement, I said aloud: “This is going to change …
Quick Wins: Marketing Communications When You’re Short on Time Intro In tourism and community-led projects, time is often your most limited resource. You might be managing guests, volunteers, or your to-do list, and squeezing in marketing can feel impossible. But keeping visible doesn’t have to mean long hours at your desk. Here are some quick and practical marketing communications tasks …
It’s Time to Think About Autumn It’s easy to get caught up in the joy of summer — and I’ll admit, there’s nothing better than swimming in the warmer waters at Lindean Loch or in the sea , watching the sunlight dance across the surface. But as any seasoned tourism business knows, while we’re enjoying the sunshine, we also need to …
Quick Wins: Marketing Communications When You’re Short on Time Intro In tourism and community-led projects, time is often your most limited resource. You might be managing guests, volunteers, or your to-do list, and squeezing in marketing can feel impossible. But keeping visible doesn’t have to mean long hours at your desk. Here are some quick, practical marketing comms tasks you …
Celebrating Three Years of SCOTO and a Better Way to Experience Scotland Why Community-Led Tourism Is the Future of Scottish Tourism Today, on SCOTO’s Community Tourism Awareness Day, I want to share why I believe community-led tourism is essential for Scottish tourism today and a beacon of hope for its future. My Community Tourism Journey: Three Key Moments Three moments …
Embracing Nordic Comfort: How Hygge Can Increase Winter Bookings and Revenue At Fiona Drane Marketing, I specialise in helping self-catering property owners attract more guests and enhance their holiday let offerings, especially during the quieter winter. A key strategy to achieve this is to embrace the Nordic concept of hygge, a lifestyle trend that transforms holiday lets into warm, inviting …
Scotland’s stunning landscapes, rich history, and vibrant culture make it a sought-after destination for travellers worldwide. But behind the magic of this thriving tourism industry is a force often overlooked: women. From heritage preservation to modern hospitality, women play a pivotal role in shaping the experiences that draw millions of visitors to Scotland annually. Custodians of History and Heritage Scotland’s …
Scotland’s tourism sector is evolving, driven by shifting consumer preferences, technological advancements, and a renewed emphasis on responsible tourism and individual experiences for visitors. As we start 2025, businesses in Scotland’s tourism industry must adapt to emerging trends to stay competitive and attract a global audience. Here are some key trends shaping Scottish tourism marketing in the coming year: Personalised …
