Why the Small Things Really Matter In tourism, it’s often the small things that make the most significant difference. While stunning landscapes and excellent facilities matter, visitors tend to remember the simple, human touches — the things that make them feel welcome, informed and looked after. These details not only shape the guest experience; they’re also powerful tools …
Now’s the Time to Plan for Next Season Winter in Scotland is full of possibilities. More visitors are choosing the colder months for wellness escapes, peaceful landscapes, and authentic, local experiences — from wild walks and quiet beaches to cosy cafés, small museums, and community events. However, as much as winter brings opportunities, it also offers something equally valuable for …
The Challenge Guernsey’s visitor economy is vital for jobs, hospitality, transport and community pride. However, visitor numbers had been falling since 2019. With no independent tourism body, the island faced a funding gap for marketing, events and product development. Meanwhile, destinations across Europe, the UK, and beyond were successfully introducing visitor levies to reinvest in their tourism offerings. The question …
One Woman. 500 Wild Swims. A Love Letter to Scotland. “Natural water has always held the magical power to cure.” Roger Deakin It began, as all the best adventures do, with a bold declaration. Standing on Bosta Beach in Lewis 2022, zipped into a wetsuit and shivering slightly with nerves and excitement, I said aloud: “This is going to change …
Quick Wins: Marketing Communications When You’re Short on Time Intro In tourism and community-led projects, time is often your most limited resource. You might be managing guests, volunteers, or your to-do list, and squeezing in marketing can feel impossible. But keeping visible doesn’t have to mean long hours at your desk. Here are some quick and practical marketing communications tasks …
It’s Time to Think About Autumn It’s easy to get caught up in the joy of summer — and I’ll admit, there’s nothing better than swimming in the warmer waters at Lindean Loch or in the sea , watching the sunlight dance across the surface. But as any seasoned tourism business knows, while we’re enjoying the sunshine, we also need to …
Quick Wins: Marketing Communications When You’re Short on Time Intro In tourism and community-led projects, time is often your most limited resource. You might be managing guests, volunteers, or your to-do list, and squeezing in marketing can feel impossible. But keeping visible doesn’t have to mean long hours at your desk. Here are some quick, practical marketing comms tasks you …
Celebrating Three Years of SCOTO and a Better Way to Experience Scotland Why Community-Led Tourism Is the Future of Scottish Tourism Today, on SCOTO’s Community Tourism Awareness Day, I want to share why I believe community-led tourism is essential for Scottish tourism today and a beacon of hope for its future. My Community Tourism Journey: Three Key Moments Three moments …
Embracing Nordic Comfort: How Hygge Can Increase Winter Bookings and Revenue At Fiona Drane Marketing, I specialise in helping self-catering property owners attract more guests and enhance their holiday let offerings, especially during the quieter winter. A key strategy to achieve this is to embrace the Nordic concept of hygge, a lifestyle trend that transforms holiday lets into warm, inviting …
Scotland’s stunning landscapes, rich history, and vibrant culture make it a sought-after destination for travellers worldwide. But behind the magic of this thriving tourism industry is a force often overlooked: women. From heritage preservation to modern hospitality, women play a pivotal role in shaping the experiences that draw millions of visitors to Scotland annually. Custodians of History and Heritage Scotland’s …
