2026 is about building on what already works As we move into 2026, I’ve been spending time pulling together what the latest travel and marketing trends mean for Scottish tourism in practice. Not the headlines or buzzwords, but the patterns showing up in how people choose where to go, how they travel, and what reassures them when they book. …
Why the Small Things Really Matter In tourism, it’s often the small things that make the most significant difference. While stunning landscapes and excellent facilities matter, visitors tend to remember the simple, human touches — the things that make them feel welcome, informed and looked after. These details not only shape the guest experience; they’re also powerful tools …
Now’s the Time to Plan for Next Season Winter in Scotland is full of possibilities. More visitors are choosing the colder months for wellness escapes, peaceful landscapes, and authentic, local experiences — from wild walks and quiet beaches to cosy cafés, small museums, and community events. However, as much as winter brings opportunities, it also offers something equally valuable for …
Coorie into the Cold: How Scotland Is Turning Winter into a Tourism Opportunity How Scotland’s new wave of saunas, sea swims and slow adventures is redefining winter as a season to celebrate — not survive. When I first wrote about making winter “more Aslan, less White Witch,” I was trying to capture a feeling — that winter in Scotland needn’t …
Turning Misty Mornings and Cosy Nights into Memorable Experiences As the summer season begins to wind down, the most forward-thinking tourism businesses are already turning their attention to what’s next. Autumn and winter offer tremendous opportunities — not just to extend the season, but to provide something truly special to visitors seeking quieter, more meaningful experiences. Shifting the Focus: From …
How to turn guest experiences into stories they’ll share — and remember. As summer slips into August, now’s the perfect time to reflect on what your visitors truly loved. You may be busy changing beds and checking guests in and out — but the impressions you’re leaving right now could shape your reviews, referrals, and return bookings for months to …
One Woman. 500 Wild Swims. A Love Letter to Scotland. “Natural water has always held the magical power to cure.” Roger Deakin It began, as all the best adventures do, with a bold declaration. Standing on Bosta Beach in Lewis 2022, zipped into a wetsuit and shivering slightly with nerves and excitement, I said aloud: “This is going to change …
Quick Wins: Marketing Communications When You’re Short on Time Intro In tourism and community-led projects, time is often your most limited resource. You might be managing guests, volunteers, or your to-do list, and squeezing in marketing can feel impossible. But keeping visible doesn’t have to mean long hours at your desk. Here are some quick and practical marketing communications tasks …
It’s Time to Think About Autumn It’s easy to get caught up in the joy of summer — and I’ll admit, there’s nothing better than swimming in the warmer waters at Lindean Loch or in the sea , watching the sunlight dance across the surface. But as any seasoned tourism business knows, while we’re enjoying the sunshine, we also need to …
Quick Wins: Marketing Communications When You’re Short on Time Intro In tourism and community-led projects, time is often your most limited resource. You might be managing guests, volunteers, or your to-do list, and squeezing in marketing can feel impossible. But keeping visible doesn’t have to mean long hours at your desk. Here are some quick, practical marketing comms tasks you …
