Spring into Action: Get Your Tourism Business Ready for the Season Ahead

Why Spring is the Perfect Time to Refresh, Prepare, and Attract More Visitors

Spring is my favourite time of year—it brings new life, fresh opportunities, and a renewed sense of adventure. There’s something magical about the first bright daffodils swaying in the breeze, the crisp yet warming air, and the countryside awakening from winter’s slumber. Across rural Scotland, from the rolling hills of the Borders to the rugged coastlines and tranquil lochs, spring breathes fresh energy into the landscape, making it an irresistible time for visitors to explore.

As a result, spring is an invaluable opportunity for tourism businesses to attract visitors. Preparation is key to making the most of this pivotal time. Here’s why you should start now and how to craft an effective marketing strategy to promote your offerings.

How to Prepare for Spring

Update Your Visitor Information

• Ensure accommodations, tours, and attractions are ready for visitors. Add seasonal touches, like spring events, the best place to see daffodils or local farms such as Jacksons Farm near Jedburgh https://www.jacksonsatjedburgh.co.uk/blog/experience-the-joy-of-lamb-feeding-in-april-may-amp-june which offers lambing sessions. (You can also meet Highland Cows)

Review Your Online Presence:

• Update your website and booking systems with the above visitor information and add seasonal photography to your website.

Promoting Your Business: Marketing Strategies for Spring

Effective marketing is crucial to attract spring guests. Here’s how to get started:

Create Compelling Content

Blog Posts: Write about “Top 10 Places to Visit in, for example, in the Scottish Borders this spring.”

• Videos: Share clips of springtime activities, such as hiking, cycling, or wildlife spotting.
• Social media: Showcase the spring scenery. Highlight customer testimonials, behind-the-scenes moments, and seasonal offerings.

Leverage SEO and Paid Ads

• Optimise your website for spring-specific keywords like “spring getaways in Scotland” or “Easter holidays in the Highlands.”
• Run Google Ads and social media campaigns targeting domestic and international travellers.

Email Marketing

• Send tailored emails to past customers with special offers or spring-specific itineraries reminding them of the great previous visit. Include clear calls to action encouraging them to book now.

Highlight Sustainability

• More tourists are seeking eco-friendly travel options. Promote your sustainable practices, like sourcing local produce, using renewable energy, or supporting conservation projects.

Rush Hour Andrew Drane

Conclusion

Spring in Scotland is a season of renewal, growth, and opportunity. Now is the time for tourism businesses to prepare, ensuring they stand out and capitalise on increased visitor interest. You can attract more guests and boost bookings by offering fresh experiences, leveraging strategic digital marketing, and showcasing Scotland’s natural beauty, history, and warm hospitality. Spring is a fantastic opportunity to promote and grow your business, but the most essential step is to create a plan and take action. A well-thought-out strategy, implemented at the right time, will set you up for success and maximise your potential. Remember, actions speak louder than words—small, decisive steps now will make all the difference in the months ahead.