How UK Self-Caterers Can Embrace Nordic Hygge to Boost Bookings and Profits

Embracing Nordic Comfort: How Hygge Can Increase Winter Bookings and Revenue
At Fiona Drane Marketing, I specialise in helping self-catering property owners attract more guests and enhance their holiday let offerings, especially during the quieter winter. A key strategy to achieve this is to embrace the Nordic concept of hygge, a lifestyle trend that transforms holiday lets into warm, inviting retreats ideal for winter getaways.
Why SuperControl?
SuperControl is a powerful property management system that helps self-catering businesses optimise bookings, reduce administrative tasks, and enhance guest experiences. SuperControl enables property owners to adjust their marketing strategies to increase winter occupancy rates and attract more off-season bookings by providing data-driven insights and automation tools.
Recently, I collaborated with SuperControl to explore how UK self-catering property owners can use hygge to enhance guest experiences and boost winter bookings.
What is Hygge, and Why is it Perfect for Winter?

Sauna by the sea Kirkcudbright
Hygge (pronounced “hoo-gah”) is a Danish lifestyle concept that embodies warmth, comfort, and relaxation—qualities that are especially appealing in the colder months. With growing demand for unique, cosy, and experience-led stays, incorporating hygge into your holiday home can make your property stand out in a competitive market and attract winter travellers.
Our guest blog with SuperControl explored how Hygge can help self-caterers extend their peak season and drive winter occupancy. Here are some key takeaways:
Create a Winter-Ready Atmosphere
– Use warm lighting, soft blankets, scented candles, and inviting décor to encourage guests to embrace the season.
Offer Comfort-Focused Amenities
—To enhance the winter experience, Provide hot drinks, seasonal treats, and heated outdoor areas such as fire pits or hot tubs.
Encourage Slow Travel and Local Experiences
—To attract off—season guests, Highlight local winter activities like stargazing, wildlife walks, festive markets, and cosy pub evenings.
Promote Well-Being and Relaxation
– Equip your property with wellness-focused features like a wood-burning stove, sauna, or reading nook to create a tranquil retreat.
Optimise Your Marketing for Winter Appeal
– Update your property listings, social media, and website with seasonal imagery and descriptions highlighting the magic of a hygge-filled stay.
Monteviot Lights Andrew Drane
By implementing these hygge-inspired touches, self-catering owners can increase guest satisfaction, secure more off-season bookings, and create a distinctive winter brand.
Read the article here https://www.supercontrol.co.uk/blog/how-uk-self-caterers-can-embrace-nordic-hygge-to-boost-bookings-and-profits/
Maximise Winter Bookings with Seasonal Marketing Strategies
At Fiona Drane Marketing, I specialise in helping self-catering businesses develop seasonal marketing strategies that increase occupancy and revenue year-round. Whether you need guidance on branding, digital marketing, or positioning your property for winter success, I’m here to help.
If you want to increase winter bookings, extend your season, and create a compelling off-season experience, get in touch today. Let’s work together to position your holiday let as the ultimate cosy winter retreat.

Fiona Drane at Machair Beach Islay Andrew Drane
Visit my blog for more expert insights: Fiona Drane Marketing’s website.