Quick Wins: Marketing Communications When You’re Short on Time

Intro

In tourism and community-led projects, time is often your most limited resource. You might be managing guests, volunteers, or your to-do list, and squeezing in marketing can feel impossible. But keeping visible doesn’t have to mean long hours at your desk.

Here are some quick and practical marketing communications tasks you can complete in under 30 minutes to keep your business or project front of mind.

1. Share a Photo with a Thoughtful Caption

Do you have a scenic view, a happy guest, or a behind-the-scenes snap? Could you post it with a brief caption about your place or the people there?
Authenticity beats polish—let the image speak and say something real.

Time: 5–10 mins
Tip: Add 3–5 relevant hashtags to help people discover you.

2. Reply to (or Request) a Review

Take a moment to thank a guest who left feedback or remind a recent visitor to leave a review.
Reviews boost visibility and trust—and can also serve as valuable content. Screenshot one and post it with a simple “Thank you!”

Time: 5–10 mins
Tip: Keep a folder of review screenshots for easy reuse.

3. Check Your Google Business Profile

This is often your first impression. Update opening hours, upload a seasonal photo, or respond to questions.

Time: 10 mins
Tip: Use this as a regular weekly check-in task.

4. Re-share a Relevant Blog or Post

You don’t always need something new. Reuse a past blog or post that still applies—like a local walk, recipe, or seasonal tip.
Add a line explaining why it remains valuable today.

Time: 5–10 mins
Tip: Pin it to your Facebook or Instagram profile for extra visibility.

5. Add a Quick Note to Your Next Newsletter

Could you open your email platform and write a sentence or two? Maybe it’s an upcoming event, a recent photo, or a special offer.
Little-and-often helps you stay consistent.

Time: 10 mins
Tip: Set aside 5 minutes once a week to keep your newsletter ticking along.

6. Highlight a Local Event or What’s On

Post about one thing happening nearby—whether it’s a ceilidh, farmers market, or exhibition. This will help guests plan and show your part of the local scene.

Time: 10–15 mins
Tip: Tag the organisers for added reach.

Kelso Farmers Market

7. Comment as Your Business

You can engage with a relevant post from a local business, a tourism group, or a regional page.
It’s a great way to stay visible and build local connections.

Time: 5 mins
Tip: Save a list of relevant accounts you want to engage with on a regular basis.

Final Thoughts

Small actions can have a significant impact. If you’re consistent, even in short bursts, you’ll stay visible, connected, and credible.

But if you’re finding there’s no time at all, I can help. I work with tourism businesses, destinations, and community groups to maintain ongoing marketing communications, whether for a few months or longer.

I can tailor a package to suit your needs, whether you need help with social media, newsletters, website updates, or PR. Please reach out to me to talk about how I can support you.